GM's Campaign Against Aluminum

jbarkley wrote:
Sound like GM is grasping at straws instead of building a competitive Truck.

Sort of agree but widespread use of Aluminum has not been proven just yet in the pick up market. GM is just playing on the differences betwen them and the other guys hoping to gain a marketing edge.
If aluminum proves to be a success . I'm sure GM will jump on the band wagon. But for now devise a marketing strategy that implies steel is better and let the other guys be the Guinea pigs