good deal or not?

B.O. Plenty wrote:
I had a Ram diesel..... The only thing I see wrong with this deal is you have to buy another Ram to get the deal. What kind of trade-in are they offering? Surely you aren't going to get what you paid for your 13...It all depends on how you have to pay for the difference. Even if you successfully invoke the lemon Law you won't get all your money back..

B.O.

The invoice is just a piece of paper and while it is "real" it is not necessarily what the dealer paid for the vehicle. There are many types of MFG givebacks, commissions, back end of financing, Flooring and on and on deals that lower the cost to the dealer from the invoice.

Dealers now want the public to think the invoice is some magical price point indicator of a good deal...it is not.

You can count on it if the dealer is suggesting the price...it is way in his favor.

Get the build list and find out what this truck has actually sold for in your area and others. Look at all of the price sites online. Look online for what the dealer actually pays for this truck but take it with a grain of salt...Make YOUR offer and be prepared to walk away.

There are too many dealers with the same trucks at vastly different prices. ie. Trucks in ND are 10,000$ more than the exact same one in Nebraska or Iowa. Some dealers there are advertising here for buyers and they will deliver your truci to your door! If one dealer wont meet your price another likely will. End of the quarter is a great time to look.