If you are NOT having your service done at the dealership, make sure they are using NEW OEM transmission fluid not just "cleaning" the old fluid and adding some "magic" additive !
A lot of OEM offer "premium" brake pads, typically made from ceramic. Again, if you are at the dealership, ask about it and make sure they are using genuine OEM replacement discs.
If you are taking it to an independent shop, there are a lot of good NAME BRAND brake parts out there. I prefer Raybestos Advanced/Hybrid Technology pads BUT they have several different grades of parts. Same is true with rotors. My old E150 used to "eat" rotors until I switched to netter quality name brands.