How about those after market steps for TT?

CFerguson wrote:
Companies that hide their prices do so because they KNOW its too high and a competitor has a Value advantage. Do you ever shop at a store where you take your items to the front cash register to see what the price is? I didn't think so

(or if you answer 'why yes, I do that all the time', then you just earned your Keyboard Kommando Kard.)

I agree to a point. Yes the guy with the more expensive product will not mention the price first because you are correct price is not to their advantage. They will first promote the quality and features of their product in an attempt to inform the consumer why they have a better more expensive product.
In the case of aftermarket steps Lippert will quickly put the price on there $300.00 steps, that are aluminum looking and on the surface and at first glance appear to be just like Torxlift Glow Steps.
However if you read the features of both products you will find the GSR's are adjustable in many ways, are supported by the ground and are quite different from the basic Lippert steps. The Glow Steps are in the $600.00 range. (My pricing is not accurate just trying to make a point) . jumping to any conclusion based solely on price in generally a mistake. Getting all the facts before making a decision is the wiser way to shop.
AS far as taking items to the register it happens all the time, especially at the big Box stores. Items are no longer priced individually , in most cases the price is conveyed via a sign.
Occasionally the sign is missing or illegible. You may pick up a stray item in the wrong area with no pricing available.
When this happens you can think no price- I don't want it, if they can't price it first! Or you can take it to the register and ask for the price? If you think its fair you buy it. You you don't like the price you leave it! Nothing novel. A wise consumer takes the time and makes the effort to be informed vs. just wanting to know the price.
At the end of the day price alone does not convey all the info one needs to make an informed decision.

A comparable gasoline powered truck is always cheaper than a diesel but we all know trying to find agreement on which is the better buy is certainly not as cut and dry as check the price tag.!