GM truck discounts whip up an overdone fuss
USA Today
2/12/2014
General Motors put big discounts on a few V-6 trucks and stirred the industry and Wall Street investors into a froth.
GM put a $7,092 total discount on crew-cab and extended-cab models with so-called All-Star equipment to boost sales of the new-design V-6, which currently is only 10% of total Chevrolet Silverado and GMC Sierra sales.
But incorrect reports Monday said GM had bumped up the discount that much across all its trucks. Investors bailed, leaving the stock price down 3.4% on a day the S&P, which includes GM, was up 1.2%.
And analysts wondered if new CEO Mary Barra already had broken her Feb. 6 promise to them in a conference call that "we will still maintain our pricing discipline."
Overall, GM "is raising incentives less than seasonally expected," according to Ryan Brinkman, industry analyst at JP Morgan. "The market got it wrong again," he declared in a note to clients early Tuesday, suggesting the previous day's decline created buying opportunities Tuesday.