Is this overpriced because of the cuteness factor???

Happier Camper was designed by people who not just camped in trailers, but who also rent out fiberglass trailers as a business. They thought early in the process that prices might start out in the low teens. But after all the design, creation of molds, production, assembly, etc, it ended up way higher. Even so, I think they are selling enough units to keep very busy. It's definitely a niche product. Personally, it lacks a few creature comforts I'd want, like a bathroom with shower.