January 2014 Sales numbers

The following is from the GM Sales Release:

“We are building long-term value for our customers and it starts with award-winning new
products,” said Kurt McNeil, U.S. vice president of Sales Operations. “We have major
launches underway and we are going to accelerate brand-building and other growth
initiatives, which include executing our winning strategy to sell more pickup trucks with
larger cabs, more features and advanced technology.”
Half of GM’s light-duty pickup sales in the fourth quarter of 2013 were premium-contented
models that transacted at prices of $40,000 or more. That compares with about one-third
of sales in the 2013 calendar year and 20 percent in 2012. The mix continued to improve
in January.
Key enablers, depending on the model, include superior fuel economy, quieter cabins,
higher towing and payload ratings, and better resale value. For example, the 2014
Chevrolet Silverado 1500 earned a “Best Resale Value” award from Kelley Blue Book as
one of the Top 10 models in the industry.

Also, there are many that are waiting for the 2015 HDs that started selling in January. So straight numbers may not be good to make all decisions on.