When a privately held company, is acquired by a publicly traded company, the consumer / end user rarely benefits nor does the quality of the product. Too many bean counters and investors to keep happy. REV wants in the towable game bigtime, and were able to lay their hands on a great name with a good reputation. The problem with that is in order to gain market share prices will need to drop to compete with the Thor's and Forest Rivers, and there is only one real way to accomplish that. Give it a couple years and I think you'll find they run it into the ground. Their portfolio is full of names that did not survive the last downturn, and at this point are just that, names. Monaco, Holiday Rambler, R Vision, Fleetwood, the list goes on.