Line-x, Rhino or manufacturer spray bed liner?

I had Line X extra sprayed in my 2010 F350 and had it color matched to the truck. It is a great product and very durable. I just traded for a 2013 F350 with the factory sprayed in liner and I don't think it is as good as the Line X. Also can not get the factory spray color matched so the bed liner is your basic black. Does not look as good. Another thing with the Line X extra is that it is reinforced with Kevlar so it is very tough.

I would have the liner sprayed before you install the hitch.