Forum Discussion
mich800
Jan 14, 2015Explorer
jerem0621 wrote:
Love the quote from the CEO... "fuel economy is the number 1 customer need in a 1500 truck."
Pretty interesting statement IMHO.
Not necessarily surprising. It seems Ram is positioning the 1500 series to the non towing/hauling market and leaving the 2500 on up for the people that need/want this capability. They have been very successful in the mini van segment. Maybe they are going after a new segment, the "soccer dad" market.
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