I have only owned GMs so I won't comment on the fords. In my opinion the best seats GM offered were in the trucks from 2000 to the 2007 classic body styles. The 2 trucks I owned with that style seat was a 2001 and a 2003 both with cloth. I would put those seats on par with my lazy boy. I certainly won't say that my 2012 is uncomfortable but the seats are harder and aren't as "bucketlike" as the 2000-2007. I will say that the high mileage/high seat time trucks from that era seemed to break down over time, which these newer style seats may not as bad because they are a firmer material.
But as others have said its all a matter of opinion.