Running at max only provides a harsher ride and premature wearing of the center. Running to low can cause a catastrophic blowout. So if you aren't sure, run at max.
That said, go to any tire inflation chart for your size tire and use the pressure for your loading. Here is the one for Toyo tires but it's the size and load range that count.
Inflation TablesThough I prefer +10 psi to create a slightly harder sidewall which reduces the sway. If I know I'm going to be doing a lot of mountain back roads, I'll run max to minimize the sway.