Forum Discussion
mich800
Apr 23, 2019Explorer
Me Again wrote:Groover wrote:
I am actually surprised that Ford has held on to their market share while selling against two new competitors.
As I posted earlier in this thread
"talked to a guy at WM yesterday while buying a box of DEF. He said he loved his 2008 Ford diesel. I said 6.0 or 6.4? He said 6.4, and that the cab had been off three times and one new engine."
Ford owners are loyal threw thick and thin.
All manufacturers and companies spend a lot to cultivate brand loyalty. You will find the hard core brand loyalists in any product you wish to look at. There is no shortage of Ram, Chevy or any other vehicle maker with staunch brand loyalists. That is the crux of the Ford McDonald analogy. If someone purchases a brand different than what they chose there must have been a faulty logic for that decision. We all do it. "why did you purchase that model, version or product?" Because their set of priorities are not the same.
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