Ranger is coming back... so is Bronco?

FishOnOne wrote:

RobertRyan wrote:

jalichty wrote:
Must have decided they need to keep up with the GM line-up of new Canyons and Colorado, with the diesel version being the best gas mileage truck on the road, according to a report I read this morning. True or not, I think GM will sell a lot of these. I have a number of friends who neither want or need a "full size" pickup but one of these little ones work great for them. They don't tow anything. GM must have seen how popular the Ram Eco-diesel was and thought they better jump in while the jumping is good. I would suspect Ford will have a good market out there when they do get the smaller ones out. For the life of me I can't figure out whey they dropped their small ones.

You will see an explosion in the Midsize market with many , new models. Want to see a segment grow,just have new models released by various manufacturers

I seriously doubt there will be a explosion in the midsize market here in the States.

1. I suspect the cost to produce a mid size truck is similar to a full size truck so the mid size really won't have sufficient profit margins.
2. Fuel economy numbers from the full size trucks are probably acceptable in terms of current fuel costs.
3. The buyers have voted with their wallets and continue to prefer a full size vs a mid size truck.

Like any market, more players increase the size, till you get up to a optimum number.
Most of the costs and research work have been. done elsewhere.
Preferences vary, so some would love to switch from a CUV, to a more practical Pickup