Ranger is coming back... so is Bronco?

jalichty wrote:
... I would suspect Ford will have a good market out there when they do get the smaller ones out. For the life of me I can't figure out whey they dropped their small ones.

Because GM got burned the last time around. The GM compact twins got a huge investment/all new redesign in 2004 but was never a sales leader, GM even ended production of that model before the successor was ready...for a volume product, that is a bad sign. For example, in 2008 (only year I could find sales figs), the Antique Model T Ford Ranger was easily outselling the Colorado, and Ford hadn't spent any real development money on Ranger since the mid 90's.

Ford and Dodge figured the market for compact trucks didn't have room to expand, and could convince many shoppers to upgrade to an F-150/or 1500. So they let their compact trucks die.

For what it's worth, they were wrong, and GM has a runaway success, and a head start on two of the big 3. From what I've read, a somewhat unexpected benefit, GM is making many conquest sales from other brands with buyers of the new colorado/canyon, which is a big deal. If I was shopping for a pickup, and didn't RV, I would limit my search to the compact Toyota and GM twins.