Fire Departments, Public and Private Utilities, Public Works Departments, Tow Truck companies, construction companies... the list goes on and on of fleets who have turned away from Ford and moved to the late model Ram to meet their light and light medium duty diesel chassis cab and pickup truck needs.
The lack of reliability beyond 80,000 miles of Ford's former 6.4L engine is largely to blame, along with the 6.0L engine that preceded it, and to some extent, Ford's 6.7 engine and fuel system that replaced it. Fleet operators are done with downed trucks. In the past 5 years, entire fleets that were once all Ford for many years, converted to Ram.
That's kind of telling, since many fleets run maintenance in house, and the cost to convert brands within a homogeneous fleet extends far beyond the acquisition costs of the trucks themselves. There is the changeover of spare parts inventory, retraining of inhouse mechanics, the loss of interchangeablity of non mechanical parts (like fenders, doors, hoods, window motors, glass) with older trucks cycling through the fleet, etc.
Fleets don't change truck brands like millennials change phone plans in order to get the best advertised price. It is a bigger commitment that involves a multiyear life cycle cost. And I am watching these fleets turn to Ram. That's telling me something.