That new Ford F150 is going to cost you
I remember THIS thread from last month then this caught my eye on Pickuptrucks site. LINK The final outcome will be interesting.
Forum Discussion
MARK VANDERBENT wrote:
What I don't understand is they are so worried about going to aluminum to save weight, just make the darn truck a touch smaller !! do we really need the size of trucks we have!! I think we need to down size trucks and the insane power they put out. Dial back on size and power a bit and get the most mpg from that. I don't need a pickup that can get to 60 in 6 seconds. If that's all we worry about, then we wont get good mpg flooring it all the time.
That sounds great....until they actually do that and their sales drop through the floor. I believe they actually want to sell trucks, not shoot themselves in the foot by sabotaging their best selling product. Trucks are the size they are and have the power they have for a reason, that reason is because consumers want them that size and with that power. Build what they don't want and they'll walk next door to the chevy dealer and buy a truck with the size and power they want that can get to 60 in 6 seconds.
