The Future of Chryslers SRT Division
Chrysler's SRT division got the axe by Chryslers new parent company and european controlled Stellantis. This can't be good for Ram's TRX's future. Link
Forum Discussion
RoyJ wrote:
Yeah, calling AMG / BMW M a "trim level" is pushing it. That's like calling GT500s, Z06/ZR1s trim levels.
In fact, SRT is probably the most extreme "trim level" engineering. I've never seen a platform offered with both a 250hp V6 (early Challenger), and 840hp 9s 1/4 mile V8.
Depends on the vehicle. I just rented a BMW 530i last week. It had "M" badges all over it. It wasn't even a trim package really, just some badges. Other than the colorful badges it appeared to be a normal run of the mill 530i.
It's marketing. They didn't need to call the fast Dodges SRT's or festoon the Z06 nomenclature on the high perf vettes. He!!, they stole that option code from the 1970 (first year I believe) Chevy Chevelle and possibly other models.
And apparently marketing works, because people buy it.
