I've stuck with coopers pretty much exclusively. Always gotten 50K+ miles out of them, and there's always been a tread pattern in an E rated tire that matched my needs. Currently I have the cooper ST MAXX tires, I needed the traction for where I live. I expected them to be noisy and rough riding....but they aren't. No tire noise at all. I'm extremely happy. Not hit on the mpg either. I'll probably keep running these as long as they make them. UNLESS I ever strike it rich and finally upgrade to 19.5" truck wheels.....