I had both the Goodyear Duratrac and the BFG's on prior vehicles. Being a fussy and paranoid sort of winter guy (I always switch to studded tires on my primary winter vehicle), I never put enough miles on either brand to speak to their longevity, but I had no complaints while I did use them.
My buddy down the road has some variant of Falken (I think the AT3W, but not sure) on his F350 and has never mentioned any issues...of course, FWIW, I did have to pull him out of a ditch once....along with a few others as I had fully armor clad (chain mail :) ) tires all'round on my F250.
