Uber expensive pickups...how much of a trend ?

Pickups are getting scary expensive...

In 1973 I ordered a 1974 model Dodge 1500 4X4 from the factory. I ordered the base model no radio, rubber floor mats, no A/C it was as stripped as possible. The cost out the door was $3800. It wouldn't surprise me if a 2018 equivalent would be over $25,000.