Uber expensive pickups...how much of a trend ?

We just had some work done on the rental and the contractor was sporting a new 350 King Raunch long bed 4x4 4 door. I told him... nice truck. I asked him about the price and his reply was... it's a business expense, 2 years and it's gone...

I'm a farmer myself but I'd rather put my money into farm equipment or land and they are both business expenses / write off's too.