What was Ram thinking

http://blogs.cars.com/.a/6a00d83451b3c669e201bb07ef0a8e970d-pi

interesting

What was Ram thinking?

The way I see it is they know that is a growing market for Luxury pickups.

One of the largest generations (baby boomers) is retiring and many have the money for this type of vehicle.

Now what is the cheapest way to differentiate this luxury from us common folks? I know.... change the grill and trim.

They just want their piece of the action.

http://news.pickuptrucks.com/2015/02/2015-ram-laramie-limited-targets-high-end-buyers.html

linky :)

Sweet!

Dog Folks wrote:
What was Ram thinking?

The way I see it is they know that is a growing market for Luxury pickups.

One of the largest generations (baby boomers) is retiring and many have the money for this type of vehicle.

Now what is the cheapest way to differentiate this luxury from us common folks? I know.... change the grill and trim.

They just want their piece of the action.

The rep they were interviewing on the radio (didn't catch his name as I tuned in the middle of conversation) said 28% of Rams 1/2 trucks fall into the luxury or optioned out segment. He also said 50% of 3500 Rams sold fall under this segment. So much for the 1/2 ton guys being the ones purchasing for the fashion statement.

That is a GAWD AWFUL grille!

Cummins12V98 wrote:
That is a GAWD AWFUL grille!

The grille is not near as bad as the tailgate!

The grill is pretty rough on the eyes for sure. In general I like bling, but the grills on this one and the Rebel are just too much, for me anyway.

DirtyOil wrote:
http://news.pickuptrucks.com/2015/02/2015-ram-laramie-limited-targets-high-end-buyers.html

linky :)

Sweet!

Thanks

I didn't care for the Laramie Limited when I bought mine, and still don't. Too gaudy.