What was Ram thinking
http://news.pickuptrucks.com/2015/02/2015-ram-laramie-limited-targets-high-end-buyers.html
Forum Discussion
What was Ram thinking?
The way I see it is they know that is a growing market for Luxury pickups.
One of the largest generations (baby boomers) is retiring and many have the money for this type of vehicle.
Now what is the cheapest way to differentiate this luxury from us common folks? I know.... change the grill and trim.
They just want their piece of the action.
The way I see it is they know that is a growing market for Luxury pickups.
One of the largest generations (baby boomers) is retiring and many have the money for this type of vehicle.
Now what is the cheapest way to differentiate this luxury from us common folks? I know.... change the grill and trim.
They just want their piece of the action.
