What was Ram thinking
http://news.pickuptrucks.com/2015/02/2015-ram-laramie-limited-targets-high-end-buyers.html
Forum Discussion
mich800 wrote:Dog Folks wrote:
What was Ram thinking?
The way I see it is they know that is a growing market for Luxury pickups.
One of the largest generations (baby boomers) is retiring and many have the money for this type of vehicle.
Now what is the cheapest way to differentiate this luxury from us common folks? I know.... change the grill and trim.
They just want their piece of the action.
The rep they were interviewing on the radio (didn't catch his name as I tuned in the middle of conversation) said 28% of Rams 1/2 trucks fall into the luxury or optioned out segment. He also said 50% of 3500 Rams sold fall under this segment. So much for the 1/2 ton guys being the ones purchasing for the fashion statement.
Of the roughly 800-1000 US HD Pickups imported into Australia, 20% are used for driving only and they are Laramie type spec as well
