What was Ram thinking
http://news.pickuptrucks.com/2015/02/2015-ram-laramie-limited-targets-high-end-buyers.html
Forum Discussion
I agree that the grille isn't my favorite. It is almost ugly enough to go on a Ford.
And as far as who it is for, luxury sells, and it is very profitable. I read in MotorTrend recently that luxury vehicles may only represent 12% of vehicle sales, but it is something like 50% of profits.
There is a reason that all the manufactures are introducing more luxury trim levels.
And as far as who it is for, luxury sells, and it is very profitable. I read in MotorTrend recently that luxury vehicles may only represent 12% of vehicle sales, but it is something like 50% of profits.
There is a reason that all the manufactures are introducing more luxury trim levels.
