What was Ram thinking

The more I look at this, the more I think Dodge, or Ram, or whatever you want to call it, is looking to capture some of the profitable bling market. That market now enjoyed almost exclusively by GM with the Escalade and Ford with their Navigator. No RAM/Dodge large SUV, so next best thing is to bling out their best selling vehicle, the ever more popular RAM truck. This thing, although not perhaps desired by us rural campground bound folks, might sell quite well.