What was Ram thinking

FishOnOne wrote:

Now fast forward and it's interesting (actually sad) how Bloomberg (or whatever his name is who is in charge of RAM today) want's RAM trucks to distant themselves as far away from Dodge as possible.

You should learn to use Google more Tory, it was under Fred Diaz that Ram became it's own Line.
Executives at Chrysler have stated their intention to compete in the semi-trailer truck category with Ram, a possibility that is aided by Fiat's ownership of Iveco and an already available network of Dodge dealers. Even though the Ram trucks are marketed separately from Dodge cars, Former Ram Division President Fred Diaz stated, "Ram trucks will always and forever be Dodges. Ram will always have the Dodge emblem inside and outside and they will be vinned as a Dodge. We need to continue to market as Ram so Dodge can have a different brand identity hip, cool, young, energetic. That will not fit the campaign for truck buyers. The two should have distinct themes.

I don't understand why some have an issue with the Ram truck being it's own line. The SRT is coming back under the Dodge banner this year. The Dart and Journey are getting an SRT version. 2015 is the last year for the Dodge Caravan and Avenger. Chrysler will only offer the minivan after 2015.

Don