Dealer costs / msrp website

We just signed the papers on a new 2016 toy hauler. I pulled that model up on this link. When I put my options in, the MSRP was almost exact. But I'm paying about $5000 less than what this website's invoice price is.

keystone triple slide res 321 was selling for over 53K and the invoice was 25K believe that. I was going to buy one and I was getting it for 1000 over cost. we decided not to.

Don't use MSRP that's for them not for us!

I think that site is great for understanding the configuration options for any specific model. However I highly doubt it shows the true dealer cost. The dealers also benefit from hold-back and other programs to help fund their profit. Invoice maybe, but probably not cost.

I prefer to use the site to get approximate MSRP / list price numbers and to model different discounts. From what I've read, a good discount is anything over 25% off MSRP. A great discount is closer to 35%.