I drive mine... Everyday. 25000 miles a year. It's a machine, not a me too. It has characteristics most no other vehicles have. It's not a car, it doesn't drive like one nor is it a run of the mill SUV.
The roads here in MI are Filled with pot holes, swallowing up the tires and wheels of most other vehicles. It's not drive between the lines, more like dodge the sink holes and hope no one else is in the lane next to you during this maneuver. The jeep laughs at them. Snow, not a problem. Off road, it does it all. Compact enough to fit and go anyplace. Can go completely topless or pull the t tops. Not a whole lot of others can do this.
For those into customizing, the available after market gear is crazy what you can do. You can design yours to look like no other on the road, with stuff you can buy over the Internet.
We also own a Jeep Grand Cherokee overland. Real nice and comfy, but I always like climbing back into my Rubicon.
Hey we even have or own wave. :B