We also had a LoBlaws. I thought they were named that because they originated in Lower Blawnox, (near Pittsburgh). I don't remember their bread. Growing up near Pittsburgh, we all had Field Trips to the Braun's Bakery, (and Heinz's). The bakery aromas were intoxicating! They made Braun's Town Talk bread. When I was a kid, you were lucky to get it. Only the poor kids had homemade bread! Commercial whole wheat bread was like cardboard. Now, I never buy that white bread-love to bake homemade. Maybe you're memories of the bread smell were linked to some other good experience?