LOL, sticky subject for sure, which brand...
Quick story, my brother worked for a fertilizer/chemical company that supplied products and services to farmers. They had a fleet of pickups, perhaps a dozen new ones at any given time. They tried all 3 (GM/Ford/RAM).. these trucks went in fields, towed heavy, were generally worked hard. He told me that if they could take the best of each brand and combine them into one truck, it would be the ultimate, except not everyone agreed on the best parts... they each had their preferences.
My wife and I prefer GM full size rigs. We have friends that love their Ram or Ford trucks.
It really is personal preference. We are fortunate, my wife and I like the same. If we had different opinions, someone would have to compromise.