The NADA book dealers use will show the same price you see as low retail without any options. We were quoted $10,000 all across the board for our Wildwood. With the options selected on NADA (most of them being repetitious) our 2011 booked out almost at 22,000 this week, more than you could buy a new one for. I took out tbe slide and fridge (built intp the floorplan) and it came in at $18,000 for average retail. I listed it online for $15,500 and sold it for $15,300 in less than an hour.