Winnebago’s market position

[steveandjil]

Dear all, curious if anyone knows if Winnebago sales have jumped? We are on a trip to Moab right now, and I would bet greater than 50% of the rvs we see are Winnebago. Looking st class C’c I’d say closer to 75%. I don’t ever remember this level of imbalance.

We are very happy with our 3.5 year old view, but that is a niche coach no doubt.

Steve

[travelnutz]

Yes, Airstream and Jayco are now part of Thor but when the last employment figures were published they weren't.

[Ralph_Cramden]

DrewE wrote:

Ralph Cramden wrote:
Despite what you see, Thor and Forest River hold 82 to 85 % market share in any given month. Winnebago falls into the remaining 15% along with their acquisiton of Grand Design, and every other manufacturer including Newmar, Tiffen, even Provost. Add in Outdoors Rv, Northwood, and all the others, they divide up that 15%

That's about what I understand, too, for the total RV market. Winnebago is one of the largest of the others category, maybe #3 overall.

According to rvbusiness.com, for motorized RVs (as opposed to all RVs), during the first half of 2018, Thor had 43% market share, Forest River 23%, and Winnebago was third with 14%.

Motorized is a miniscule category compared to towables so the numbers in your linked article do not come anywhere close to reflecting overall market share. The only reason Winnebago gets an honorable mention is due to their acquisition of Grand Design.



Towable / Folding

[Ralph_Cramden]

travelnutz wrote:
Latest published numbers of various RV manufacturer's employees. Takes employees to make RV's and all manufacturers run skinny on management.

Employees numbers at all RV manufacturing lines plants:

Thor RV - 17,800

Forest River RV - 11,000

Winnebago RV - 2,800

Jayco RV - 2,190

Lance RV - 650

Northwood Products RV - 400

Airstream RV - 300

Tiffin RV - 175

Lots of smaller RV manufacturers.

Yes, Winnebago is very small compared to Thor and Forest River. We live in West Michigan on the Lake Michigan lakeshore and winter 2-1/2 months in Florida and really do not see many of the Winnebago manufactured RV model lines either place. Even a lot less like maybe one a week of Northwood manufactured RV lines. See a lot more Jayco, Lance, Airstream, and Tiffin and of course Thor and Forest River. We live just 120 miles north of where most by far of the RV's are made in far Northern Indiana just south of the Michigan line.

Airstream and Jayco are Thor.

[travelnutz]

Latest published numbers of various RV manufacturer's employees. Takes employees to make RV's and all manufacturers run skinny on management.

Employees numbers at all RV manufacturing lines plants:

Thor RV - 17,800

Forest River RV - 11,000

Winnebago RV - 2,800

Jayco RV - 2,190

Lance RV - 650

Northwood Products RV - 400

Airstream RV - 300

Tiffin RV - 175

Lots of smaller RV manufacturers.

Yes, Winnebago is very small compared to Thor and Forest River. We live in West Michigan on the Lake Michigan lakeshore and winter 2-1/2 months in Florida and really do not see many of the Winnebago manufactured RV model lines either place. Even a lot less like maybe one a week of Northwood manufactured RV lines. See a lot more Jayco, Lance, Airstream, and Tiffin and of course Thor and Forest River. We live just 120 miles north of where most by far of the RV's are made in far Northern Indiana just south of the Michigan line.

[steveandjil]

Interesting - guess it was a local deviation.

Steve

[DrewE]

Ralph Cramden wrote:
Despite what you see, Thor and Forest River hold 82 to 85 % market share in any given month. Winnebago falls into the remaining 15% along with their acquisiton of Grand Design, and every other manufacturer including Newmar, Tiffen, even Provost. Add in Outdoors Rv, Northwood, and all the others, they divide up that 15%

That's about what I understand, too, for the total RV market. Winnebago is one of the largest of the others category, maybe #3 overall.

According to rvbusiness.com, for motorized RVs (as opposed to all RVs), during the first half of 2018, Thor had 43% market share, Forest River 23%, and Winnebago was third with 14%.

[Ralph_Cramden]

Despite what you see, Thor and Forest River hold 82 to 85 % market share in any given month. Winnebago falls into the remaining 15% along with their acquisiton of Grand Design, and every other manufacturer including Newmar, Tiffen, even Provost. Add in Outdoors Rv, Northwood, and all the others, they divide up that 15%

[Lwiddis]

I understand Winnebago is doing very well.

https://globenewswire.com/news-release/2018/03/21/1443454/0/en/Winnebago-Industries-Announces-Record-Second-Quarter-Fiscal-2018-Results.html

https://www.fool.com/investing/2018/06/21/winnebago-soars-on-towables-segment-sales.aspx