Winnebago’s market position
Dear all, curious if anyone knows if Winnebago sales have jumped? We are on a trip to Moab right now, and I would bet greater than 50% of the rvs we see are Winnebago. Looking st class C’c I’d say clo...
Forum Discussion
DrewE wrote:Ralph Cramden wrote:
Despite what you see, Thor and Forest River hold 82 to 85 % market share in any given month. Winnebago falls into the remaining 15% along with their acquisiton of Grand Design, and every other manufacturer including Newmar, Tiffen, even Provost. Add in Outdoors Rv, Northwood, and all the others, they divide up that 15%
That's about what I understand, too, for the total RV market. Winnebago is one of the largest of the others category, maybe #3 overall.
According to rvbusiness.com, for motorized RVs (as opposed to all RVs), during the first half of 2018, Thor had 43% market share, Forest River 23%, and Winnebago was third with 14%.
Motorized is a miniscule category compared to towables so the numbers in your linked article do not come anywhere close to reflecting overall market share. The only reason Winnebago gets an honorable mention is due to their acquisition of Grand Design.
Towable / Folding
