Which direction do you spin the trailer brake adjuster?

This was kind of touched on above, but so it doesn't get missed I'll repeat it. I like to tighten the shoes hard into the drum first. Then back off until I can spin the wheel with slight drag. What that does is force the shoes into concentricity with the drum. If you don't do that, and only snug up until you feel/hear drag, chances are only 1 shoe is doing the dragging.