The points made about offering to different transmissions are spot on I think. It doesnt make a lot of sense both economically and conveying the message the cheaper tranny isn't sufficient. The Ram may actually be a better truck with a ten speed. The change the ten made in the GM trucks is really pretty amazing. I know that is not a direct comparison to the Ram truck, but I am not sure why a Ram owner would be against having a ten speed especially if you have driven one. GM has done an amazing job dialing in that tranny, almost feels like a CVT it is so smooth.