The 47% rate on the Ecoboost is impressive. It was around 42% in 2012. When I first heard about this engine several years ago, I was not expecting it to be so popular. Of course, the percentages will increase for 2015 since the 6.2 will no longer be available in the F150, so by default the overall take rate for V6 engines will increase.
What really bugs me is the small percentage who get the entry level 3.7. The base Ford 3.7, Ram 3.6, and the new GM 4.3 V6's are far superior and much more powerful than base V6's from 5 years ago. For most people in my neighborhood and workplace who use half ton pickups for hauling kids around, these 300 horsepower base V6 engines would be great (except they sound terrible compared to the V8's).