Forum Discussion
tatest
Apr 15, 2014Explorer II
Sales people are hired, paid, and fired based on sales skills and productivity, or lack of. Product knowledge does not necessarily factor into this. I bought two pickups 14 years apart from the same salesman, at two different dealerships. In between, he sold me two suits and a half dozen pair of shoes. I didn't expect him to know much about the trucks, suits, or shoes, I have to go in knowing what I want.
Shopping lately for a van, I found no salesmen at any dealers I visited, new or used, knew much of anything about the vans they were selling. I finally bought one from the owner of a used car dealership, who goes out to auctions and sales to buy the things, buying and selling about 400 vehicles a year, usually about 20 vans a year. I still knew more about what I was buying. What he knows is how much it costs him to buy, what he can sell it for, and how to deal with customers in a way that makes them feel comfortable so they come back. That latter skill is often lacking in less experienced sales people, and those don't usually stay long at any particular place.
So don't expect sales people to be product experts. Even if there is one that knows the product, you get matched up with the one whose turn it is the moment you walk in the door.
Shopping lately for a van, I found no salesmen at any dealers I visited, new or used, knew much of anything about the vans they were selling. I finally bought one from the owner of a used car dealership, who goes out to auctions and sales to buy the things, buying and selling about 400 vehicles a year, usually about 20 vans a year. I still knew more about what I was buying. What he knows is how much it costs him to buy, what he can sell it for, and how to deal with customers in a way that makes them feel comfortable so they come back. That latter skill is often lacking in less experienced sales people, and those don't usually stay long at any particular place.
So don't expect sales people to be product experts. Even if there is one that knows the product, you get matched up with the one whose turn it is the moment you walk in the door.
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