Bob Hegbloom: RAM in #2 spot in the HD truck market

[ib516]

Straight from the source...Bob Hegbloom is the Director of RAM Trucks

VIDEO

From the video:

"A little known fact, when you look at what's going on in the heavy duty piece of the market, we are, right now, the #2 guy in that piece of the market. We are number one in a number of States in the Country, and that's where we're going with this product that we have in the market today."

[Cummins12V98]

ksss wrote:

45Ricochet wrote:

BurbMan wrote:

cdlaine wrote:
I wonder how Ram gets access to GM, and Ford sales figures and vice versus ?Charles

There are marketing agencies like Polk that get feeds of registration data from the state DMVs and they use the VINs to track brand and model. That's also how he knows which states they are #1 in.

I couldn't watch the video for some reason, but just a wild guess here
Idaho was a Ram state :W

Ram is number one in Idaho only by those that rode the short bus to school (not an easy stat to track, but its true, I swear). 🙂

That even hurt even over here in WA State!

[ksss]

45Ricochet wrote:

BurbMan wrote:

cdlaine wrote:
I wonder how Ram gets access to GM, and Ford sales figures and vice versus ?Charles

There are marketing agencies like Polk that get feeds of registration data from the state DMVs and they use the VINs to track brand and model. That's also how he knows which states they are #1 in.

I couldn't watch the video for some reason, but just a wild guess here
Idaho was a Ram state :W

Ram is number one in Idaho only by those that rode the short bus to school (not an easy stat to track, but its true, I swear). 🙂

[parkersdad]

powderman426 wrote:
At the end of the day it really doesnt matter which brand you buy. Just make sure it has a Cummin's engine and you will be fine.:B

Or a Hemi, I have loved both of mine.

[Tystevens]

~DJ~ wrote:

45Ricochet wrote:

BurbMan wrote:

cdlaine wrote:
I wonder how Ram gets access to GM, and Ford sales figures and vice versus ?Charles

There are marketing agencies like Polk that get feeds of registration data from the state DMVs and they use the VINs to track brand and model. That's also how he knows which states they are #1 in.

I couldn't watch the video for some reason, but just a wild guess here
Idaho was a Ram state :W

Sorry Ricochet. Ford is #1 in Idaho.

Here

Very interesting link for state-by-state comparison. One of those things I wonder about when I travel, you know -- "it seems like there are a lot more **** than I am used to seeing."

[Cummins12V98]

~DJ~ wrote:

45Ricochet wrote:

BurbMan wrote:

cdlaine wrote:
I wonder how Ram gets access to GM, and Ford sales figures and vice versus ?Charles

There are marketing agencies like Polk that get feeds of registration data from the state DMVs and they use the VINs to track brand and model. That's also how he knows which states they are #1 in.

I couldn't watch the video for some reason, but just a wild guess here
Idaho was a Ram state :W

Sorry Ricochet. Ford is #1 in Idaho.

Here

We are taking about HD truck sales not grocery getters. So show the comparisons for the big 3 HD trucks.

[larry_barnhart]

He said was. Fords rule but after owning fords I cannot understand why.
chevman

[_DJ_1]

45Ricochet wrote:

BurbMan wrote:

cdlaine wrote:
I wonder how Ram gets access to GM, and Ford sales figures and vice versus ?Charles

There are marketing agencies like Polk that get feeds of registration data from the state DMVs and they use the VINs to track brand and model. That's also how he knows which states they are #1 in.

I couldn't watch the video for some reason, but just a wild guess here
Idaho was a Ram state :W

Sorry Ricochet. Ford is #1 in Idaho.

Here

[RobertRyan]

Bmanning wrote:
Toyota has no interest; as much as we on this forum may love HD pickups, they are a niche market. Toyota takes a look every now & then and wisely realizes that it wouldn't be worth it to break into the HD pickup world.

Correct absolutely no interest. They are concentrating on the Global market for HDT(Which they do not sell in the US or Canada), MDT a Conventional(Global Cabover), considerably lighter version of the Global models is offered and in the US/Canada LDT, Delivery vehicles.
The Tundra and Tacoma are a sideline business for Toyota

[Engineer9860]

ib516 wrote:

Engineer9860 wrote:
Somebody needs their choice in trucks validated.......

I might just buy another GM next time and surprise you. I've owned far more GM vehicles than Dodge/Rams. I don't need anything validated.

Not impressed with your comment either, I thought of you as one that was above that stuff, I guess I was wrong.

I thought we got along fine until I tried to send you a PM a while back, and found out I was off your buddy list......... I have sent you PMs before......I thought of you as one that was above that stuff, I guess I was wrong.

BTW, what gives you the idea I was referring to you? There were several posts in this thread before I dropped that little comment in. If you are not impressed with my comment maybe some inner reflecting is in order.....jus' sayin'. 😉

[Powerdude]

That's a pretty interesting article with a nice set of charts.

Thank you for posting it. Very informative.

[bmanning]

gmcsmoke wrote:
Yeah, well when Toyota get's into the HD market it's going to game over for the Detroit 3.

BOOM

Toyota has no interest; as much as we on this forum may love HD pickups, they are a niche market. Toyota takes a look every now & then and wisely realizes that it wouldn't be worth it to break into the HD pickup world.

If they thought there were profits to be made, a Tundra diesel dually would be on the market by now.

[Greentreena]

My current preference is towards Rams but I still want GM and Ford to continue to build great trucks. Everyone wins with competition in the truck market. I wish I could have waited to buy, the new 2013s are SWEET!!

[BeerCan]

bucky wrote:
I would be interested in seeing DIESEL sales numbers. Nobody breaks that out that I have seen recently. The last real #s I saw were Ford 51%, GM 25%, and Dodge 24% in 2500/3500 series pickups. No idea what they are now.

If I did the math right from this article then in 2012

Ford sold 81,150 -- 38.93%
RAM sold 65,946 -- 31.63%
GM sold 61,355 -- 29.43% (this number is probably a little lower I used 55%)


Of course the original data may be flawed, but I think it is reasonable close to what is going on.

I find it interesting the GM has the lowest uptake on the diesel engines by a margin. Not surprising is the high uptake numbers on the Cummins.

[gmcsmoke]

Yeah, well when Toyota get's into the HD market it's going to game over for the Detroit 3.

BOOM