Forum Discussion
- Appears GM is aware of Ram's success with it's Express series and wishes to capture some of that market. Perhaps Ford will follow as well.
- That is a poor marketing ploy. Ford has long offered it's XL trim package for those looking for a basic truck without the fluff which can be optioned up to fit your specific needs and beat the next trim level price. The issue is if you add too many things you will exceed the price of an XLT model. As with any major purchase a potential buyer must be educated and do their homework to make an informed purchase. This appears to be aimed at a younger demographic are are neither informed or possess the experience level to make a good decision.
fla-gypsy wrote:
That is a poor marketing ploy. Ford has long offered it's XL trim package for those looking for a basic truck without the fluff which can be optioned up to fit your specific needs and beat the next trim level price. The issue is if you add too many things you will exceed the price of an XLT model. As with any major purchase a potential buyer must be educated and do their homework to make an informed purchase. This appears to be aimed at a younger demographic are are neither informed or possess the experience level to make a good decision.
Say what? If you think a younger person spending money on their first new truck is not going be informed, I think your kidding yourself. Young does not mean dumb. GM has the LS trim which is the equivalent of the XL trim package. Also while the first time buyer is a part of their target audience, there are a lot of people that are minimalist. They can likely afford more, but chose not to spend money on more of a vehicles than they actually need. Here is one that looks good, better than an LS, but has basic features inside. I doubt they will kill the market with them, especially since a loaded Canyon can be bought for the same money, but again there are buyers who will be attracted to a pickup like this.
Reading the post on the UTube video is painful, a lot stupid. The name Custom derives itself from the Custom Deluxe pickups of the 70's which were the equivalent of these trucks, very minimalistic. GM is not trying to pass this off as a "custom" pickup.ksss wrote:
fla-gypsy wrote:
That is a poor marketing ploy. Ford has long offered it's XL trim package for those looking for a basic truck without the fluff which can be optioned up to fit your specific needs and beat the next trim level price. The issue is if you add too many things you will exceed the price of an XLT model. As with any major purchase a potential buyer must be educated and do their homework to make an informed purchase. This appears to be aimed at a younger demographic are are neither informed or possess the experience level to make a good decision.
Say what? If you think a younger person spending money on their first new truck is not going be informed, I think your kidding yourself. Young does not mean dumb. GM has the LS trim which is the equivalent of the XL trim package. Also while the first time buyer is a part of their target audience, there are a lot of people that are minimalist. They can likely afford more, but chose not to spend money on more of a vehicles than they actually need. Here is one that looks good, better than an LS, but has basic features inside. I doubt they will kill the market with them, especially since a loaded Canyon can be bought for the same money, but again there are buyers who will be attracted to a pickup like this.
Reading the post on the UTube video is painful, a lot stupid. The name Custom derives itself from the Custom Deluxe pickups of the 70's which were the equivalent of these trucks, very minimalistic. GM is not trying to pass this off as a "custom" pickup.
I will disagree with 5 of your assertions- We can call that even.
