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ShinerBock's avatar
ShinerBock
Explorer
Feb 07, 2020

Class 3-8 market share

I found some interesting info in a recent meeting with one of our vendors. They make batteries for many brands such as Motorcraft, Interstate and so on, and are the largest automotive battery supplier in the world. We are working with them on a private label battery of our own for class 6-8 trucks.

Any-who, in their presentation they displayed this slide which is surprising to me. If you were to ask me who has the largest market share (by registration) in US class 3-5 trucks, I would have said Ford without hesitation. Seems I would be wrong.

For those who cannot see,
Dodge/Ram - 39.68%
Ford - 36.61%
Chevrolet - 10.45%
GMC - 4.42%
Chevrolet LCF - .68%