Forum Discussion

Lessmore's avatar
Lessmore
Explorer II
Jun 24, 2018

Ford dropping cars...good for market and those who tow ?

I was surprised at the headline of a couple of months ago, when the FoMoCo announced they will stop making cars...sedans, coupes, etc...except for the Mustang.

I wonder if this is a good idea. By that I mean that many families have needs for more than one vehicle and different types of vehicles...pickups, SUV/CUV's...yes even a car...a little 4 door or large 4 door sedan. Brand loyalty being what it is...what will some people do...if they need a sedan ?

I wonder if dropping cars pretty well completely is a good idea. Shortly after the announcement, gas prices started to rise quickly in North America. This rise in fuel costs was unrelated to Ford dropping cars. But if FoMoCo has no cars to sell...cars generally being capable of the better MPG as opposed to trucks....is Ford making a bad decison in not having fuel economical vehicles (cars) to compete for sale if their is a downturn in the economy and fuel prices continue to escalate ?

Are they (Ford) cutting out a complete segment wisely ? Will old customers who want a car, just go to another manufacturers? Will new, young customers (youth market) who generally start off with economical vehicles, sometimes become brand loyal and eventually...when they can afford them...get larger vehicles (trucks) from the company they became brand loyal with when they were young ?

Or just go somewhere else ?


Will cutting out a whole segment...cars..enable Ford to provide more towing options on the vehicles they will make...trucks, SUV/CUV, etc...will Ford concentration on the remaining vehicles they make, allow Ford to improve the truck lines so it benefit those who tow ?

Will dropping the car lines go down in history....as one of Ford's better ideas ?



Ford to stop making cars, except for Mustang