Forum Discussion
mich800
Mar 21, 2015Explorer
TomG2 wrote:v10superduty wrote:TomG2 wrote:
That explains why Ford didn't follow GM's lead on offering a 100k warranty.
GM must have figured out that if Ford gets by on a lesser warranty, then they can too.
Think about it Tom.
Ford is a leader, not a follower... :W
Especially in marketing and trucks.
GM watches what Ford does pretty closely.
#1 (GM)in pickup sales always watches what #2 is up to. People know that the GM powertrain is good for over 100,000 miles. If the buying public had any concerns, they would have continued with a warranty almost twice as long as Ford's.
Part of the reason for the longer warranty period was also to gain public confidence. We all know there was much speculation if certain automobiles would even have a warranty. It was a good move from a marketing stand point but also costly. You may say the GM powertrain is good for over 100,000 miles (they all are) but there is a cost to warranty beyound 60k miles because they do fail (like they all do).
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