I’m going as much for looks as functionality.
Truck will be mostly a pavement princess, after I get done with 100s of hours of prep and paint and drop 2 grand on fancy rims, it’s not getting bashed through the woods any time soon! but I want a classic “white letter” look and the obvious choice is just go BFGs at $400/tire. General grabber X3 red letters look awesome too at $400. Firestone MTs are one of the best tires I’ve run in recent years for quality and tire life and traction. Those are $300+ but can be had in white letter.
And the Cooper evolutions and now these Rockproofs which have red letters seem like a bargain and cool lookin.
The Bighorns that are on it look good but don’t come in 20” rims. Mickeys would look cool, but those are in the $400 range but don’t seem to have OWL tires in most models.