% off MSRP on Chevy/GMC

My business partner ended up getting some quotes from Dave Smith in Idaho and then using that number for some leverage with our local dealer he was using with the Costco program. I can't remember exactly but I think he's getting close to 15% off MSRP on a Denali 1500. I'll report back when it's done. Depending on what options and truck he wants he still may go through Dave Smith. We're in Oregon so Idaho isn't too far a drive (but can be a bit icy this time of year).

Update - things are looking better. I have been doing my homework. I think I am going to be able to get a truck for what I want ($48000 out the door). I ran across this post and it helped me get a good average - http://www.gm-trucks.com/forums/topic/154033-price-paid/
I was going to trade in my truck, but the dealers (without seeing my truck) didn't want to give me what I knew I could get. I listed it last night and have already had 4 people e-mail me/call me. I am in no hurry to sell, so I can wait for a good price.

The invoice price has changed over the last 15 years, due to the internet availability. All companies have inflated the invoice price, and give dealer volume incentives, and other incentives on the back end.

Therefore, you never know which dealer needs to reach a certain volume amount in a certain month. Theoretically if at the end of the month a dealer needs to sell one more vehicle to reach their magic number, they would lose money on that one sale to get the much larger incentive on all the vehicles sold in a certain time frame.

This places the buyer and a greater disadvantage than when we knew the true invoice price. One way to check this out would be to price vehicles on edmund and see when the average sales price is much less than invoice price. If the invoice price were true it couldn't be this way.

In order to get the best price you need to ask 7-10 dealers to bid on your business. It is a lot of work, and you do need to have done your homework, but the main thing to know is it is not a deal until you are happy with it, and the dealer will not make a deal they are not happy with, even if they tell you they are not making any money on the deal (and they will). When they did that with me recently I let them know I knew that wasn't true, and then set to calculating their numbers (which are meant to confuse you, and I have a BS in Accounting!).

SouthpawHD wrote:
Some GM websites I visit, I regularly see 10-15% off from posters. For those who shop hard and are patient for the right deal, 20% does exist. GM is also offering 20% off MSRP on some older inventory, at least locally. I actually got mine for a little more than 20% off.

I see the same commercials around here but they refer to the 1500. Haven't seen any for 3/4 ton and up.

Dealers like Dennis Dillon sell at discount everyday. I have bought from there and would again.

Fuel is currently cheap. Dealers aren't having to give away the gas guzzlers.

The % of discount is not a relative term when shopping a new vehicle. The discount will ultimately be controlled by the current rebates available whether they be to the consumer or to the dealer. At any given time, the discount percentage can vary greatly depending on these discounts. At certain intervals, 10-15% is a "good deal" and at other times 20% can easily be beaten.

This depends a lot on where you're at in the country. In certain locations, any of the three can be the least expensive.

If buying new, price it up w/ Edmunds.com I've found them to be pretty much dead on for pricing and what we, the consumer. should end up paying.

Price it via Costco and Carsdirect. Chris