Ram outsells Chevrolet.

Lessmore wrote:

Dadoffourgirls wrote:
Or the Frontier price for fleet use is the best.

Speculation.

A lot of pickup fleet orders are government orders. Most municipalities, federal, state and provincial agencies use tenders to get the best deal on vehicles and when it comes to pickups, mid size trucks such as the Frontier, Colorado, Tacoma pickups etc...are rarely bid on. The pickups that these organizations use are generally full size half ton and some 3/4 or 1 tons.

In fact, I can't recall the last time I saw these midsize pickups in any fleet. I'm not saying they don't exist, I'm saying they are not common in fleet orders.

The reason Nissan Frontiers are still selling reasonably well for an older design is value to the regular consumer and small business owner who may want a smaller pickup. Because they have been essentially unchanged since the 2004 model...the prices have remained lower than the other competitors, which have introduced new generations of trucks in this particular market.

The Frontier range and quality, albeit older, is very good, going from a basic, 4 cylinder (yes, available with a manual or automatic transmission) truck...to a number of other levels... to the Pro4X 4WD off road package that is still, despite it's years, very competitive in features and ability to more recently introduced competitors.

To reinforce the Nissan Frontier competitiveness, I have linked a TheFastLane Truck video which tests the Frontier, Ridgeline, Canyon and Tacoma for your interest. The video dates from 2017 and these featured pickups are relatively current with their 2019 line ups.

TFL Mashup, Frontier, Tacoma, Ridgeline Canyon competition

I agree most fleet trucks are full size vehicles and typically purchased near a dealership in the event a warranty repair is required. About the only place I'll see a Nissan truck in the form of a fleet sale is a Hertz rental store and even then they're scarce.

The bottom line $$$$ is the primary reason.