mooky stinks wrote:
Don't shoot the messenger but, being they are a very distant 4th in the 1/2 ton market, they would never attempt to enter the much less popular 3/4 ton market. They would never make a profit in that class.
Tundra owner here and I agree 100%. Toyota knows they will never own the 1/2 ton market, but that market is HUGE, so if they can grab 10% or more, they're happy and it can be profitable. Same holds true for the 3/4 and 1 Ton markets but they are too small to make it profitable to join that bunch. The Big 3 do so well there that there's not much hope of grabbing much of a market share unless they came up with some miraculous game-changer.