Yes, I do recall. The escorts are optional and have been running for years in N.Laredo. I remain convinced that Mexico is not nearly as dangerous as it's reported to be. For example the murder rate per 100K is more than twice as high in New Orleans as it is in Mexico (the country). Murders and kidnappings happen frequently in the US but if an American is killed or kidnapped in Mexico it's on all the news outlets. I've been visiting Mexico since 1986 and it's always been said to be "very dangerous".
Maybe that's part of the attraction of Mexico for me - it requires a personal awareness of reality based upon actual experiences and observations. That alone creates a gateway that discourages some folks that are too frightened to experience life - but on the other hand it's unfortunate for Mexico to have this unfortunate reputation.
Last night we ate at a steakhouse and there must have been at least 60 attentive employees on duty. A great meal for $60. At the hotel there are cleaning staff cleaning the rooms daily. In the US it's much different - one hotel in the southeast offered to clean rooms after the 4th night. Many US restaurants have so few staff that service suffers.
Hope this explains what seemed like a contradiction to you. it's... complicated.