Adding amentities in Norcal park

Maybe I'm confused...is your park the old KOA? We weren't impressed with that park, sorry.

Anyway, for those that may not be familiar with your location, it's on the Sacramento/San Joaquin Delta which supplies much of the drinking water for SoCal. It is not close to any tourist area or large city. This limits the type of camper that looks at that location. Fishing trips on the river, personal watercraft rentals, a better than average cafe or restaurant will draw people to your facility. If you're looking for long stays then provide wide long spacious sites with some shade. Keep your prices reasonable and utilize RPI and PA in your advertising.

"determine what you want to be and be very good at that. Do you want to be an overnight park, a seasonal park, a weekend getaway, a destination park? Tailor your marketing and amenities towards that goal."
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Amen to this advice! Catering to clearly-defined "target market(s)" are essential to success. I'd also look very carefully at the "competition" in your local area; is there a market niche that's not being filled?

I have got to agree with a few of the recent posters, your website is leaving a lot to be desired. No rates, no policies, very few pictures of the actual park. You even have to hunt around to find the address and phone number.
Are you sites not graveled or paved? If not, that would be where I would put my money first. People generally want well defined sites and grass sites don't generally give that impression. I have a big Class A and I would immediately be concerned what would happen should it rain. The last thing I want is to be stuck in a field of mud and I really wouldn't even like leaving 6 inch deep ruts if I was able to spin out of a wet site. Advertising and good first impressions will get you more visitors than a hot tub or soap making classes. What do the other parks in the area look like? If yours isn't the best looking, that is where I would go first. How does your website compare to theirs? How quickly do you appear in web searches?
Finally, determine what you want to be and be very good at that. Do you want to be an overnight park, a seasonal park, a weekend getaway, a destination park? Tailor your marketing and amenities towards that goal. An overnight park would have no need for soap making classes. At a seasonal park, one soap making class in the season would more than suffice. If people are coming out for the weekend, they tend to cram a lot of living into those two days, so anything that takes a lot of time probably won't be a draw. What age group are you seeking? Kids and families need different amenities than seniors. Remember, when you market to one demographic, you are automatically marketing against another. Trying to please everyone is a great way to please no one. If you just bought the place, run it for a year before making any major changes in direction. You need to learn what you have before making changes that may or may not get you any customers. Sorry, but there isn't any magic formula that works everywhere. Good luck.
PS on edit: I made those comments regarding the grass sites BEFORE I read the reviews. Now that I have read them, I can say without any hesitation the reviews of the park make it very clear where your money needs to be spent.

rv2go wrote:
Nightly rates may vary due to season. But, your website does not list any nightly rates. Nightly rates are one of the factors that determine if I will spend any time with you. If I have to send you an email to get your rates, then most likely I will pass you by.

Same for me. As I travel I look for a place to stay maybe a week in advance. I do not plan way in advance as something bright and shiny may capture my DW attention and we go in that direction. I have turned overnight stays into a couple of weeks. BUT if I cannot find your rates immediately I am off to the next place to stay. ALSO no where on your site is a cancellation policy which is a real turn off to me. I will not give money way in advance if I do not know whether it will be returned.

Better wifi

Nightly rates may vary due to season. But, your website does not list any nightly rates. Nightly rates are one of the factors that determine if I will spend any time with you. If I have to send you an email to get your rates, then most likely I will pass you by.

A few premium sites with private hot tubs overlooking the Sacramento/San Joaquin River....:)....Dennis

korbe wrote:
The only amenity that we like to see over and above the basics, is good separation between the weekenders and the semi-permanent crowd.

X-2 Plus all of the above listed amenities.

One of our favorite family owned resorts is Sequoia RV Ranch near Three Rivers, CA. It's a little rustic but the owners are updating the facilities and amenities.

They have a loop which are the permanent spaces and then another loop which is for overnighters and long term but not permanent residents.

Most important is a clean, well cared for facility. A good example is Chula Vista RV Resort near San Diego.

Another good addition is an activities director- Sets up activities to keep the kids busy and fun stuff for adults as well.
Craft classes, yoga/exercise, RV related seminars, dances, wine tasting, bingo, tours of local attractions, golf tournaments, empty your RV sale(like a garage sale)...etc.

The only amenity that we like to see over and above the basics, is good separation between the weekenders and the semi-permanent crowd.